You don’t get many opportunities to send out a press release, but when you do you need to know the right way to make sure it gets picked up. You have to keep in mind that an editor of any publication big or small receives dozens if not hundreds of press releases and publicity kits…
So your advertising online is starting to work. Prospects are coming to your site and they’re signing up for your e-mail list and everything is going great right? Wrong! After I’ve been to your site a few times and read all of your material what’s going to make me keep coming back for more? Fresh…