So your advertising online is starting to work. Prospects are coming to your site and they’re signing up for your e-mail list and everything is going great right? Wrong! After I’ve been to your site a few times and read all of your material what’s going to make me keep coming back for more?
Fresh content is a key to repeat visitors
Depending on who you talk to, it takes between 7 and 15 impressions before someone recognizes your company from your advertising, and even more impressions before they buy. This means prospects are going to come back to your site many times so make sure you freshen up your content in order to constantly engage previous visitors.
If you have a “set it and forget it” philosophy when it comes to website content, then having a static website will probably be best. If you want to actively engage your prospects with comments, forums, and question and answer sessions, then you might be better off using a blogging platform for to promote your contracting business.
Either way, updated content will impress your customers both current and former, as well as prospects. It shows that you have a commitment to your site, and even more, that you respect them and appreciate the time they spend with you. Not to mention the fact that an updated site helps bring in new prospects by using additional keywords and phrases in your new copy.
Search engines love updated content too!
The more often you update your pages, the more frequently search engines like Google will stop by to index the new pages and content on your site. Search engines consider sites that are updated frequently to be more relevant. So make sure you develop a content updating schedule to keep your readers happy and to bring in new customers to help grow your contracting business.