Pictures are worth a thousand words, so the story goes. In marketing, pictures can do a great job of selling a product or service when used correctly. With the right strategy and a little technical knowledge, a one-man contractor shop, or even a place with 40 employees, can significantly increase their workload with the use…
One of the greatest advertising minds of the 20th century was David Ogilvy. Although a Madison Avenue giant, he was firmly committed to the benefits of direct advertising versus creative advertising. Here part of a speech he gave (along with the video above) to advertising executives where he laid out the difference between the two…