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Quick Tips for Contractors #4 – 5 Reasons to Read the Paper
Here is a short one today to make up for yesterday’s long post… Read – read the NY Times, the Wall Street Journal or the Washington Post. Read as much as you can to stay on top of the news, and then read some more. Specifically, I want you to read your local yocal paper […]
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Quick Tips for Contractors #68 – Use Classifed Ads
I knew a guy that lived in a castle (literally) here in Philly from the money he made advertising his business in the classified section. He has since lost the castle because he failed to pay his income tax, but that’s a different blog. The point I want to get across here is that classified ads are […]
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Ad Creation for Contractors in 6 Easy Steps
Remember Who – What – Where – When – Why and How? Well, I am going to show you how to create your own ads in 5 minutes or less using the 5 W’s. Here we go: Who: Your business name, company slogan, logos & USP What: Information on your range of products and services. […]
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Contractor Marketing Tip: The Swipe File
Yesterday I went on a bit of a rant about the direct-mail company Money Mailer. And if you paid attention and read between the lines of that post there was a valuable marketing nugget that you could put to good use right away to promote your contracting company. If you didn’t read it yet, you […]
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6 Tips to Creating Great Ad Copy
Advertising is a $350 billion dollar industry, and that’s just here in the United States. Ads are blasted out every day from more than 1500 TV stations, 12,000 radio stations and 2000 newspapers. And yet some contractors still don’t believe in advertising The reason many will tell you is that they have survived for years […]
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Hope Shouldn’t Be Your Marketing Strategy!
Many business leaders and successful people have adopted a common phrase, “Hope is not a strategy”, well no shit! However, many construction contractors are still relying on nothing but hope, prayer and a little luck with their construction marketing strategy. They are hoping that their latest radio ad or television spot will pull in some […]
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