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  1. Levi Spires
    February 24, 2011 @ 9:46 am

    Darren, that was about as simple as it gets! I’ve organized many of tasks and events around the 5W’s but never an ad. Obviously, there’s more “creative” but overall you hit the nail on the head!

    — Levi

    • Darren
      February 24, 2011 @ 9:53 am

      Levi,

      Thanks for stopping by! You are right, there are a TON of things that go into good ad copy; copy points, local indiginous numbers, great headlines and offers, but simplicity is often over-looked! Thanks for reading, commenting and stopping by!

      -Darren