Remember Who – What – Where – When – Why and How? Well, I am going to show you how to create your own ads in 5 minutes or less using the 5 W’s.
Here we go:
Who: Your business name, company slogan, logos & USP
What: Information on your range of products and services. Customers need to know what you sell.
Where: Address, phone number (local to the market served), web site, e-mail and areas served.
When: Days and hours if applicable along with emergency numbers.
Why: Reliability, years in business, endorsements, brand names, payment methods, licensed, insured, memberships and affiliations.
WWW: Do you have a website that prospects can visit to learn even more about your business? If not, you better get one!
Once your ad answers the 5 W’s, the ad is well on its way to delivering effective results. Then, you just need to present the information in a way that is logical and pleasing to the consumer’s eyes while running it enough (frequency) to be effective.
2 responses to “Ad Creation for Contractors in 6 Easy Steps”
Darren, that was about as simple as it gets! I’ve organized many of tasks and events around the 5W’s but never an ad. Obviously, there’s more “creative” but overall you hit the nail on the head!
Thanks for stopping by! You are right, there are a TON of things that go into good ad copy; copy points, local indiginous numbers, great headlines and offers, but simplicity is often over-looked! Thanks for reading, commenting and stopping by!