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The Benefits of Direct Mail For Contractors in 2015
We are about to start doing NFL-themed magnetic postcard mailers now that the team schedules have hit the street, and while working on what many (including myself) would consider “old-school” marketing, I started thinking about how great direct mail actually is…especially in 2015. Here’s why… Since the advent of the internet, we’ve seen endless benefits […]
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Winning The Long Game With Postcards
In my weekly newsletter yesterday, I talked about postcards and how you can take a 3-second ad and turn it into a year-long billboard placed right inside your prospects kitchen with one simple step. Watch the video to see how you can too. If you want to get the details on from yesterday’s newsletter, sorry, […]
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Print Isn’t Dead, it Just Sucks…
I get it. I do. I know most contractors are fantastic craftsman who need all the help they can to sell their products. Which is why I blame the creative that is supposed to sell the product.
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7 Tips to Building Better Direct Mail for Contractors
Direct mail is a $40 billion dollar industry that can trace its roots back to the good old Sears catalog, where you could buy anything from mules to tractors to strawberries and ice. We’ve come a long way since those days, but unfortunately most of the direct mail pieces you get today haven’t, which is […]
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Buying at Deadline Means Great Deals for Contractors
Print advertising for contractors can and does work everyday. The trick to really successful print campaigns is based on what you buy the media for. So wait until you get as close to deadline as possible to make your move. Can’t see video, click here.
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Direct Mail Success For Contractors Equals The Right List…a Redux!
Last week you guys got a post from me that had direct mail as the headline, then I talked about gobbling up your competition’s old domain names. Well, that is what happens when you shoot a bunch of videos all at once and you thought you were working on the right one. Well, today, I […]
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