I get it. I do. I know most contractors are fantastic craftsman who need all the help they can to sell their products. Which is why I blame the creative that is supposed to sell the product.
My rant here isn’t against the advertisers but the creative that is usually done by salespeople at these publications who know nothing about creating ads that convert! So, if you want to leave your business success to salespeople, then go right ahead. If you want to be in business five years from now, learn how to create great ads or stick to the web.