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8 Comments

  1. Heidi Nyline
    June 20, 2011 @ 12:26 am

    Darren, Interesting article. I always see the ads in the back of the local papers but have never considered advertising. I assumed it would be targeting low budget jobs – not my market. Any thoughts?

    • Darren
      June 20, 2011 @ 1:04 am

      Hey Heidi,

      Look at you commenting in the middle of the night! Thanks for stopping by. Everyone says the lower-end of the market “isn’t for them”, and while that may be true, people don’t always know what they need, they only know what they want. So, if in your case, you advertised a 2 room/hall special for say…$999, I bet your chances are good to: A. Upsell them B. Get referral work from them C. Sell them something else later down the road. D. All of the above. You see, classifieds are good for new movers, which is a demo I imagine you want to get a hold of right? Because people spend more on their new homes in the 1st 5 months they are there then the next 5 YEARS. So, a little $20-$25 dollar ad could really reap some solid rewards. It’s all about low-hanging fruit, people who are shopping in the classifieds are READY TO BUY, they have cash in hand and are looking for someone to spend it on.

  2. Heidi Nyline
    June 20, 2011 @ 12:58 pm

    Thanks so much for the tips Darren. We are already planning our Fall marketing for when the summer exterior market slows down so this is something to definitely consider. I’ll let you know how it goes.
    BTW – It was only midnight in the East.

    • Darren
      June 20, 2011 @ 2:30 pm

      You are welcome! I guess when I looked it was 1am or so here in the east, it was late somewhere! Thanks for commenting!

  3. Mike Pierce
    May 2, 2012 @ 8:40 am

    Darren,

    Good idea to push the classifieds. Seems all to often this gets overlooked by a lot of folks.

    A quick follow up to point 1 and 5. I had a buddy that used a VOIP service from a company called phone.com. With them he was able to get phone numbers in all the markets he was advertising in and then forward those calls to his cell phone. Hence, he ran an ad on Craigslist in Houston with a 713 are code and one in Austin with a 512 area code. I’m sure they have tutorials on how to set it up if you go for it.

    Happy hunting,

    Mike

    • Darren
      May 2, 2012 @ 11:57 pm

      That is an awesome suggestion Mike! Thanks!

  4. JW
    May 4, 2012 @ 12:16 pm

    Mike brings up an interesting point. How about Craigslist marketing? Is it effective if done properly?

    • Darren
      May 4, 2012 @ 5:16 pm

      I use it…and it works well. Could work in your world too JW.