Tag: Ad Copy

May 6, 2011

Articles, Print Marketing

Ad Design by Design

Ad design and layout is equal parts art and science. The science is the math in knowing what converts and how well. The art comes from the creative. A strong call to action with a solid USP always wins. But how you position those components on the page – direct mail – flyer – even […]
Continue Reading
April 20, 2011

Marketing & Advertising

Contractor Marketing Ideas: What Are Benefits?

Yesterday I talked about the difference between features and benefits. After re-reading the post, I came up with an even easier way for you to determine the difference between the two. Benefits answer the “What’s in it for me?” question every consumer has when looking for a home improvement contractor. That’s why your marketing has […]
Continue Reading
March 28, 2011

Marketing Online

Targeting Buyers With PPC Advertising

PPC advertising, done correctly, allows you to reach a valuable, ready-to-buy set of customers at a point-in-time when they are actively seeking information about your product or service. And since they are fully engaged, and looking for help in selecting products and services and businesses to meet their needs, you must have your business front […]
Continue Reading
March 1, 2011

Marketing & Advertising

Miracle Whip Commercial: My Quick Review

If you haven’t seen the Miracle Whip commercial where they literally tell you “We are not for everyone” in the ad, than you have missed a real treat. If this ad ran during the Super Bowl I would bet it would have beat the Darth Vader Passat hands down. Poking fun at yourself is OK… […]
Continue Reading
January 12, 2011

Marketing & Advertising

Narrow Your Focus

Everyone knows a window guy or door guy or concrete guy. Here is a way to cut competition, keep your prices high and become the defacto “go to” guy in your market for whatever niche you want to target. In this environment, you have to put as much distance between you and the rest of […]
Continue Reading
December 22, 2010

Marketing & Advertising

McDonald’s Marketing For Contractors

Sell Like McDonald’s, Make a Fortune in 2011 You have just worked your ass off and you are hungry as hell. You know it’s not good for you, but you pull into the McDonald’s drive-thru to grab a quick bite. The voice from the big screen in front of you asks you what you want. […]
Continue Reading