Ad design and layout is equal parts art and science. The science is the math in knowing what converts and how well. The art comes from the creative. A strong …
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Contractor Marketing Ideas: What Are Benefits?
Yesterday I talked about the difference between features and benefits. After re-reading the post, I came up with an even easier way for you to determine the …
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Targeting Buyers With PPC Advertising
PPC advertising, done correctly, allows you to reach a valuable, ready-to-buy set of customers at a point-in-time when they are actively seeking information …