Ad design and layout is equal parts art and science. The science is the math […]
Tag: Ad Copy
DarrenContractor Marketing Ideas: What Are Benefits?
Yesterday I talked about the difference between features and benefits. After re-reading the post, I […]
Targeting Buyers With PPC Advertising
PPC advertising, done correctly, allows you to reach a valuable, ready-to-buy set of customers at […]
Miracle Whip Commercial: My Quick Review
If you haven’t seen the Miracle Whip commercial where they literally tell you “We are […]
Narrow Your Focus
Everyone knows a window guy or door guy or concrete guy. Here is a way […]
McDonald’s Marketing For Contractors
Sell Like McDonald’s, Make a Fortune in 2011 You have just worked your ass off […]