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Ad Design by Design
Ad design and layout is equal parts art and science. The science is the math in knowing what converts and how well. The art comes from the creative. A strong call to action with a solid USP always wins. But how you position those components on the page – direct mail – flyer – even […]
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Contractor Marketing Ideas: What Are Benefits?
Yesterday I talked about the difference between features and benefits. After re-reading the post, I came up with an even easier way for you to determine the difference between the two. Benefits answer the “What’s in it for me?” question every consumer has when looking for a home improvement contractor. That’s why your marketing has […]
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Targeting Buyers With PPC Advertising
PPC advertising, done correctly, allows you to reach a valuable, ready-to-buy set of customers at a point-in-time when they are actively seeking information about your product or service. And since they are fully engaged, and looking for help in selecting products and services and businesses to meet their needs, you must have your business front […]
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Miracle Whip Commercial: My Quick Review
If you haven’t seen the Miracle Whip commercial where they literally tell you “We are not for everyone” in the ad, than you have missed a real treat. If this ad ran during the Super Bowl I would bet it would have beat the Darth Vader Passat hands down. Poking fun at yourself is OK… […]
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Narrow Your Focus
Everyone knows a window guy or door guy or concrete guy. Here is a way to cut competition, keep your prices high and become the defacto “go to” guy in your market for whatever niche you want to target. In this environment, you have to put as much distance between you and the rest of […]
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McDonald’s Marketing For Contractors
Sell Like McDonald’s, Make a Fortune in 2011 You have just worked your ass off and you are hungry as hell. You know it’s not good for you, but you pull into the McDonald’s drive-thru to grab a quick bite. The voice from the big screen in front of you asks you what you want. […]
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