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  1. Tess Wittler
    April 20, 2011 @ 11:54 am

    So many great points in this post. My fav:
    “When you only talk about features, the customer is responsible for figuring out how it is going to either give them pleasure or remove pain. But people are lazy…or busy, or whatever, so make it easy for them by spelling it out for them, because that is the advertising they are going to be drawn to.”

    Honestly, I liked it because it points out the obvious that no one wants to say out loud (yet you do): People are lazy (and busy) – thus they need to be spoon-feed. Make sure you are connecting the dots for them!

    • Darren
      April 20, 2011 @ 1:17 pm

      Thanks Tess…that means a lot coming from a fellow marketer!

  2. Shawn Warren
    April 20, 2011 @ 3:08 pm

    Admittedly I need to work on or develop this more. Sometimes my head just spins and have no idea where to begin. Perhaps I should go back over these 2 posts when I haven’t too many other things weighing on my mind.
    On the topic of ‘spoon-fed’ as Tess put it….my version… goal is to condense the bytes (intentionally spelled and pun intended) in more palatable servings and lovingly shove it down their throats saying this is good for you :))
    Okay, this was a half joke, but anyone have a youngin I can borrow for this assignment?

    • Darren
      April 20, 2011 @ 9:39 pm

      I have a very inquisitive 6 year old that would be happy to put anyone through their paces!