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Make the Most Out of Pictures
Pictures are worth a thousand words, so the story goes. In marketing, pictures can do a great job of selling a product or service when used correctly. With the right strategy and a little technical knowledge, a one-man contractor shop, or even a place with 40 employees, can significantly increase their workload with the use […]
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Hope Shouldn’t Be Your Marketing Strategy!
Many business leaders and successful people have adopted a common phrase, “Hope is not a strategy”, well no shit! However, many construction contractors are still relying on nothing but hope, prayer and a little luck with their construction marketing strategy. They are hoping that their latest radio ad or television spot will pull in some […]
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Contractor Marketing Tip: Using Photo Sharing Websites to Boost Business
Contractors are constantly being asked for references and proof of their work. New clients want to make sure that the contractor can do what they say they can do in all of their marketing materials before agreeing to a binding contract. Thanks to the different photo sites that are available, showing prospects before and after […]
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