I had a consult with a 30-person remodeling contractor last week and I just have to share the story with you because it was unlike a meeting I have had for some time. While we walked the grounds of the shop the owner turned to me and mentioned that they had had their first baby…
Reputation management for contractors – One of the things I hear a lot from contractors when I bring up negative reviews that I find online is that they either never knew about them, or figured they couldn’t defend themselves. This becomes especially hard for contractors who are either technophobes or don’t have the time to…
Yesterday, I started a post about selling and sales, and why people buy. Today, I am going to list the 4 reasons why people buy and talk a little bit about the selling process. Ready? People buy for all kinds of reasons, and despite numerous studies on the subject, no one has actually nailed down…