-
Keep Your Friends Close – But Your Competition Closer!
This is a guest post by one of my clients, Chris Spoerl at Magic Pool Services in Orlando. Chris took my post a few weeks ago on paying attention to your competition to heart…to say the least! What would you do if you were in his shoes and thought your competitors were duplicating your efforts? […]
-
Building a Family, Then a Company
I had a consult with a 30-person remodeling contractor last week and I just have to share the story with you because it was unlike a meeting I have had for some time. While we walked the grounds of the shop the owner turned to me and mentioned that they had had their first baby […]
-
Testimonials Aren’t Just For the Web
I write a lot about testimonials and user reviews because they are more important now than ever. At no time in advertising history have peer reviews and opinions had as much power to sway the general public as they do today. Sure, we all know the stat; make one person happy with your product or […]
-
An Inside Look at 5 Things That Make Customers Crazy
Part of what I do here at Darren’s is research. And part of that research is finding out what made people do business (or not do business) with you in the past. I typically do this through a series of phone interviews with former clients or leads that never closed. And the things I uncover […]
-
Pricing and the Economy – How much is Too Much?
I was reading an article the other day discussing pricing your services in a down economy versus a growing economy, and the takeaway was to try to maintain your current pricing. Well duh, that’s pretty friggin’ obvious right? But the last couple of years have taught us a few things:
About
Through our best-in-class techniques and bespoke growth plans we assess digital problems and put in place strategies that lead to commercial success. This means achieving what matters most to you.
