This video is a few things – First of all, it is my first video with a new camera, so I know I have some bugs to work out with sound and positioning as I cut off the top of my head. But it’s funny that I need to worry about positioning the camera since […]
This is a guest post by one of my clients, Chris Spoerl at Magic Pool Services in Orlando. Chris took my post a few weeks ago on paying attention to your competition to heart…to say the least! What would you do if you were in his shoes and thought your competitors were duplicating your efforts? […]
Contractors ask me all the time how much they should spend on marketing, and I have answered the question in a couple of posts here at Darren’s. But this time I am going to make it simple – just pick a friggin’ number and start! If you haven’t decided to set aside any amount of […]
Brand management doesn’t just mean defending yourself against people who are negative about you. It means defending yourself from people who are wrong about who/what you are. Left unchecked, that becomes your brand, not what you have been working on in the marketplace! So defend your brand all the time at all costs! Can’t see […]
Steve Jobs is as synonymous with Apple as you probably are to your contracting company. There are a lot of things you can learn both pre and post Jobs departure from Apple. Pay attention and learn something about branding your company and yourself.
How companies respond in times of panic is a great indication of their ability to cope with changing markets. How do you cope during times of trouble?
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