Brand Management - Construction Websites

Positioning Your Company

Darren / Marketing & Advertising / Brand Management, Business Planning, Marketing & Advertising /

August 2, 2012

This video is a few things – First of all, it is my first video with a new camera, so I know I have some bugs to work out with sound and positioning as I cut off the top of my head. But it’s funny that I need to worry about positioning the camera since that is what the video is about. Positioning your company not just against your competition, but against all of the alternatives homeowners have to NOT do business with you. So, enjoy the video, and I promise the next one will be better!More

Keep Your Friends Close – But Your Competition Closer!

Darren / Marketing & Advertising / Brand Management, Business Planning, Contractor Frustrations, Marketing & Advertising /

June 21, 2012

This is a guest post by one of my clients, Chris Spoerl at Magic Pool Services in Orlando. Chris took my post a few weeks ago on paying attention to your competition to heart…to say the least! What would you do if you were in his shoes and thought your competitors were duplicating your efforts?

“All war is based on deception.” – Sun Tzu

Marketing is a tough business, and if business is tough, people will do whatever it takes to succeed. I am referring to your competition folks, and sometimes if you are not careful, they will try to get the best of you.

This weekend we attended the 2011 Orlando Pool and Spa Show, which is basically the pool-a-palooza for the pool industry. Vendors from across the United States and the world display the newest products and technologies and there are also continuing education courses and training seminars.More

Quick Tips for Contractors #2 – Pick a Number, Any Number

Darren / Marketing & Advertising / Brand Management, Business Planning, construction marketing, Marketing and Advertising, Quick Tips For Contractors /

April 28, 2012

Contractors ask me all the time how much they should spend on marketing, and I have answered the question in a couple of posts here at Darren’s. But this time I am going to make it simple – just pick a friggin’ number and start!

If you haven’t decided to set aside any amount of your gross sales to apply towards building your business, then what the hell are you waiting for? Pick something; $100 a job, 5% of gross a month, something. Just start doing something to assure your business is around not just next week or next year, but 5 years from now.