Earlier this month, 32 of the world’s best soccer teams came together in Brazil to compete to win the World Cup. Held every four years, the World Cup averages more than 1 billion viewers in total with a large percentage of them taking to social media to express their joy or outrage over their favorite team’s performance. With so many people talking about this massive sporting event, how can you capitalize on it to market your business? Here are a few simple ideas!
Create A Promotion
There are so many ways to use the World Cup to build a great promotion for your customers. If a certain team wins a match, you can offer a 10% discount or dollar amount off a product or service. Build excitement leading up it by promoting the match through an email newsletter to your customers. Asking them to mention the winning team’s name when they purchase the product or service also helps you measure the success of the marketing campaign. Be sure to keep track of how many responses you receive.
Use Social Media
The World Cup is so popular that Twitter has its own dedicated feed for the event. Forget tooting your company’s horn for a minute on social media and just get in on the action and fun! Tweet World Cup updates or choose sides on a highly anticipated match. Use the hashtags #WorldCup and #Brazil2014 for added exposure. You can also ask your employees to wear their favorite team’s colors to work and post the picture on Facebook or Instagram. It’s a great way to humanize your company and connect with your fans and followers on a different level.
Host An Event
The final match will take place on Sunday, July 13th 2014 at 16:00 local time. Considering that nearly 25 million viewers in the United States alone tuned into the 2010 World Cup final, it’s safe to say that bars and restaurants will be airing it across the country. Partnering with a local eatery to host a viewing party is a great way to draw in a crowd of potential customers. Create a landing page in advance where people can RSVP to the event by entering their name and email address. As an added bonus, you’ve now captured contact info, in advance, to begin reaching out to attendees and educate them about your product or service!