5 Reasons Why Contractors Should Outsource Their Marketing

You are a fantastic plumber, carpenter, electrician or painter. You have grown your company and you are busy every day. You realize now that you need to have a professional take over your marketing tasks. Or maybe you are just starting out and while you are a fantastic craftsman, you don’t know the first thing about getting your company name in front of potential clients or customers.

Then why not sub-contract your marketing?

If you need to market your contracting company and have considered hiring a full-time person then maybe you should consider outsourcing your marketing first. You can still realize your business goals but avoid having the costs of a full-time marketing department, plus you can gain valuable ideas for your business at a fraction of the cost.

Here are some benefits to consider:

Hire an expert, not a position – Since media is always changing and ad campaigns become more complicated, you can’t expect to be an expert in every medium and understand the needs of each of your target audiences. You need to have someone working to make sure your business is represented when buyers look for your products or services. A marketing expert can do that for you, leaving you to work with clients or customers, which is the reason you went into business right?

Reduce costs – You don’t need to bring in a marketing manager for a specific campaign, outsource the task to an expert. That way you don’t have to take on the hidden costs of recruiting, training, vacation, sick time and employee benefits. A salary is just a fraction of employment costs.

Fresh eyes means a different perspective – Outsourcing eliminates the “We’ve always done it this way” mentality. You can build better campaigns and gain access to the strategic thinking and creative ability of a marketing professional who isn’t tied down by your internal political battles.

Focus on the work – Outsourcing helps you to focus on the core competencies of your contracting business. In other words, it allows you to get back to work!

Call to action – Outsourcing gives you access to experienced marketing people who can quickly develop plans and campaigns on the tightest of schedules to jump-start your marketing instantly. You can just say “Go to work” and start focusing on other parts of the business.

In the end, letting someone else care for your marketing may be the smartest decision you make for your contracting business going into the New Year, or you can slog along just getting by and hoping things will turn around. What do you want to do?