OK, so this is more of a rant than anything, but you can get some good info here when it comes to site design. The main takeaway: Don’t design just for pretty. Pretty isn’t going to sell. Pretty and informational will help you sell, just pretty is kind of like going out with the pretty girl with no substance…how long can you take it before you have leave? Take that into account when looking at your site.
2 thoughts on “A Rant: Site Design is Getting Like Advertising Agencies”
Driving traffic vs lead generation or actual responses. I agree there is way to much emphasis on web traffic. Albeit, that traffic is a part of the equation. No conversion = no leads = no sales.
Hey! Good to see you! It’s not the amount of traffic you get, its what that traffic does while they are on the site. 1000 vistors who don’t convert are worse than 1 visitor who becomes a $30,000 job.
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