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  1. Tess Wittler
    December 21, 2011 @ 9:54 am

    Feature AND benefit! Absolutely! A contractor needs to concentrate on using both in their proposal so that more people connect with the reasons why it is a smart decision to purchase that solution, and NOW (and btw, you sold me on a new garbage disposal, too)!

    • Darren
      December 21, 2011 @ 10:19 am

      Hey Tess, thanks for stopping by and happy I could help with the garbage disposal!

  2. Caio
    January 4, 2012 @ 4:14 pm

    This article was great! I have been enjoying so much this website, spending hours reading it! – I am working on a website right now, I am a graphic designer, your tips, are backing me up a lot! – keep it up, and if possible, keep posted.

    • Darren
      January 5, 2012 @ 10:43 pm

      Thanks for the kind words! Happy it is helping!