This is a great Apple ad basically telling you to stop being boring. Stop thinking conventionally. Nothing great ever got built, accomplished or created with the words “Let’s just be ordinary”. So be a Crazy One today! And by the way, I think it would be pretty fitting to add Steve Jobs himself to this video!
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I’ve spent 20 years helping construction companies market their businesses. My core focus is copywriting and content marketing that sells, without sounding salesy.