When your marketing has an enemy, you get the clarity you need to make your marketing do a lot of the heavy lifting for you. When you pick a fight with whatever the “other” thing is the prospect can do besides hiring you, the message you put out has a definition to it that will not only hit home with the reader, but also give you the ability to answer the questions they are asking themselves about the project.
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I’ve spent 20 years helping construction companies market their businesses. My core focus is copywriting and content marketing that sells, without sounding salesy.