When your marketing has an enemy, you get the clarity you need to make your marketing do a lot of the heavy lifting for you. When you pick a fight with whatever the “other” thing is the prospect can do besides hiring you, the message you put out has a definition to it that will not only hit home with the reader, but also give you the ability to answer the questions they are asking themselves about the project.
Darren
I’ve spent 20 years helping construction companies market their businesses. My core focus is copywriting and content marketing that sells, without sounding salesy.