Blogging is a great way to generate leads for contractors. Just understand this is a long-term process. You are not going to start blogging today and have a rush of customers or clients to your door tomorrow. This is why I am not going to spend much time going over blogging in this report except to give you links to three major blogging platforms that also happen to be free!
Blogger.com– Blogger.com is a solid blogging platform owned by Google. It works great if you are just starting out. Just realize that the free service will not be attached to your primary website (if you have one) but will instead look like this: http://www.YourContractingCompany.blogspot.com. You can upgrade and get your own domain, but I wouldn’t recommend it for these purposes. You want to just start talking (blogging) about your area of expertise to eventually start bringing in leads.
WordPress.com– Another free blogging platform that you can use to just get started. Like blogger.com, you won’t own the blog on this site either. Instead, you will be on WordPress’s servers and can take your site down anytime they wanted to. Again, these are simply early integration tools to get yourself or someone in your company started. I have never used wordpress.com, but it is widely known to be a very stable platform with a lot of support online.
Tumblr.com– Tumblr.com is a bit different. According to the site, it’s the easiest way to blog. Tumblr lets you effortlessly share anything. Post text, photos, quotes, links, music, and videos, from your browser, phone, desktop, email, or wherever you happen to be. You can customize everything, from colors, to your theme’s HTML. Again, this is another well know platform with many millions of users, so you should feel safe in knowing that if you get lost help is never really far behind.
These are all nice ways to compliment your other marketing and advertising programs and can, over time, replace some for cost methods of lead gen. Again, I can’t emphasize enough that this is not a set it and forget it strategy, you have to work your butt off for a long time to make a go of it, so if you can’t see yourself posting AT LEAST once a week, every week, then leave this platform alone and do something else.
Photo Credit: Mike Licht