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14 Comments

  1. Roger
    April 16, 2012 @ 5:58 pm

    Nice reminder Darren. I have argued with people (family and drinking buddies) about only having one number on my card. I find that if you eliminate excess, unneeded choices people are more inclined to take action. That applies to many things having to do with business. Never heard anyone say ‘hey, I was going to contact you sooner but you didn’t have your fax number on your card…’

    Have the choices available but don’t overwhelm them with indecision! Great post!

    • Darren
      April 16, 2012 @ 9:52 pm

      Thanks Roger! I appreciate it! One number reaches around the world, why do we need more?

  2. Andy
    April 17, 2012 @ 3:54 am

    More sound advice.

    I think the marketing experts we painters and builders have turned to traditionally, the guys who have set the yardstick, aren’t hard wired either beyond cookie cutter generic pleasantries. Think Yellow Pages type organisations. Page after page of the same old “Highest quality, competitive pricing, friendly staff” ads. All meaningless phrases, but phrases that have been adopted universally and plonked on business cards.

    • Darren
      April 17, 2012 @ 6:53 am

      Andy,

      Thanks for stopping by and commenting! What took you so long to get on the weekly tips list?!?

      • Andy
        April 17, 2012 @ 7:01 am

        only just spotted the FREE newsletter link at the top? And I get your blog updates most days, so never twigged there was more.

        • Darren
          April 17, 2012 @ 7:33 am

          Then thats a bad job on my part from a usability standpoint. Maybe I need to get my own site review!

          • Andy
            April 17, 2012 @ 8:04 am

            Even the masters have to revisit sometimes!

            Hang on, now I see that big FREE in the sidebar. Has it always been there? Maybe Im just not curious enough to find out what is free. Maybe if it had “goldmine” or some smarter word in there?

          • Darren
            April 17, 2012 @ 8:26 am

            Hey Andy, no, I just put the free there a week ago. I love the smarter word thing! That’s funny. No more compelling word in the English language than free. Even in the Queen’s English I would imagine?

          • Andy
            April 17, 2012 @ 8:33 am

            Free? No!

            One says “gratis” round here, don’t you know! Nothing like a bit of the olde Latin to stand out from the hoy poloy.

          • Darren
            April 17, 2012 @ 5:33 pm

            LOL!

  3. Caio
    April 17, 2012 @ 10:09 am

    Darren! Awesome post one more time. Keep up the great job you are doing! awesome

    • Darren
      April 17, 2012 @ 5:34 pm

      Thank you!

  4. Bridget Willard
    April 17, 2012 @ 12:27 pm

    You’re making me think. This is good.

    • Darren
      April 17, 2012 @ 5:33 pm

      Thinking is good! Happy to help Bridget!