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  1. Chris
    June 20, 2011 @ 10:37 am

    I think you are dead on Darren, rounded numbers seem like a “guesstimate” to me”.

    • Darren
      June 20, 2011 @ 10:46 am

      Coming from someone who has done a few estimates in her lifetime I imagine?

      • Chris
        June 20, 2011 @ 10:56 am

        And as a die hard shopper, I know 5.99 is better than 6.00!

  2. Peter
    June 20, 2011 @ 12:16 pm

    We always round down to the nearest $5 mark. i.e. $11,565.

  3. Keith McGorlick
    June 20, 2011 @ 12:30 pm

    Good point Darren,

    I’ve seen mention of this quite a few times, one study I read went one step further & said that the most believable numbers were odd numbers and of those, the strongest positiv reaction came from 7 & 9, I believe.
    Since I read that study I’ve always rounded to the closest 7 or 9 & it seems to work quite well as I run about a 75% conversion rate, even with a markup of just under 100%.

    • Darren
      June 20, 2011 @ 2:29 pm

      I agree on the 7 and 9. That is why you see 7’s so much online.

  4. Heidi Nyline
    June 20, 2011 @ 12:54 pm

    What a great article Darren. Its something we never consciously thought about but all of our estimates are never rounded up or down.

    • Darren
      June 20, 2011 @ 2:29 pm

      Thanks Heidi! Happy you liked it!

  5. Can Your Estimate Cost You Credibility? | PrioSoft Construction Software
    June 21, 2011 @ 1:03 pm

  6. Bob
    June 21, 2011 @ 2:23 pm

    Great observation ! I’v been doing that for the last 30 yrs. The customer assumes that great detail went into estimate if odd number used. Look at the window prices on trucks.

  7. Tommy
    June 21, 2011 @ 4:11 pm

    I guess I could see where this would be an issue with many especially with an even number on the thousands. I don’t do that, but do round up cents.

    Seven is a good number I agree.

  8. Denise
    June 23, 2011 @ 11:01 pm

    been doingb that for years .make sit look like you really put your numbers together ,I got a job once by 1.12 if i rounded I probally would not have got it

  9. Paul Kelley
    July 13, 2011 @ 10:44 am

    As a Professional Civil Engineer and owner’s representative, I am very leary of proposals received that are round (up or down) unless I’ve done business with this group before and am aware of it. I agree with the other comments that it appears as if the bidder has not put much effort into their proposal.

  10. Ed Cirino
    July 13, 2011 @ 8:34 pm

    Although I am a small co., doing only a few decks a year as a general remodeler, I have found that rounding prices one way or another hasn’t been a problem. The relationship that is developed during an initial interview I feel is the most important. An honestly informed potential client doesn’t seem to be concerned with round numbers or not.

    • Darren
      July 13, 2011 @ 8:57 pm

      Thanks Ed for stopping by. I am happy to see it hasn’t been a cause for concern for your business.

  11. Richard Hunt
    July 22, 2011 @ 12:15 am

    Interesting – as architects with only my wife and myself performing the labor, we have rounded to the nearest $100 that we ‘feel’ would make us ‘happy’ to do the job. We would feel silly presenting a quote ending with something like $…57.00 — maybe proposals rounded to the nearest $100 are turning some folks away.

  12. Port Coquitlam Painters
    December 24, 2011 @ 3:22 am

    Our estimates are in print. We have a price list for general purposes. We find this helps be up front on things. We have never come across a competitor doing the same thing. that seems to be a bigger deal.

    • Darren
      December 24, 2011 @ 7:20 am

      That sounds like a great idea, especially if none of your competitors are doing it!

  13. Dan Apgar
    January 25, 2012 @ 11:31 am

    I never leave something just by the even thousands like that, I will round up a few dollars here and there but never an even 22,000. A lot of clients work in big numbers for the budget like I don’t want to spend more than 40,000 on my kitchen remodel but they see 39,545.00 and they say that’s ok, if it was 40,200.00 they might say no. I never put cents into the proposal and usually end with a 5 or a 7. Whole numbers definitely look like you are throwing together rough numbers without much thought into them.

    Good topic!

    • Darren
      January 25, 2012 @ 11:36 am

      Thanks Dan for commenting. I am interested in your use of 7?

      • Dan Apgar
        January 25, 2012 @ 2:38 pm

        Someone in sales once told me there is an attraction to ending a price with the number 7. I don’t know if actually works or not, but sometimes I throw it in there.

        • Darren
          January 25, 2012 @ 3:01 pm

          Hey Dan,

          I ask because ending pricing in “7” has always been an internet thing, so I wanted to see where you heard about it. Thanks for doubling back.

  14. Construction Estimating: the Odd Numbers game « Construction Law in North Carolina
    January 27, 2012 @ 12:55 pm

    […] saw a recent blog discussion on construction estimates, and how owners view them.  In the situation discussed, a contractor was losing business because […]

  15. Daniel Fox
    April 9, 2013 @ 4:35 pm

    I’ll start testing that in my proposals. If I look at it from the perspective of the consumer, this makes perfect sense.