Direct-mail by its very nature should be a targeted and customized solution to help reach consumers when they’re most likely to buy. The more focused you can make your campaign the better chance you have of increasing your conversion ratio and reducing waste. The following is a list of questions you should ask yourself or…
The economy has affected a lot of US households and people are looking for bargains everywhere they can. Some people order a pizza on Friday night instead of going out to their favorite restaurant while others have stopped eating out altogether to keep the family budget intact. Since people are looking for bargains, now is…