Tag: Ad Campaigns

June 14, 2012

Marketing & Advertising

Contractor Marketing Tips From Famous Dog Trainer Cesar Millan

An old expression made famous by Dean Martin, “keep those cards and letters coming,” actually has a direct application to any contractor marketing plan. There is a well know tactic in the internet business world that can be applied to other types of business rather easily. Consider a Cesar Millan, famous K-9 training expert and […]
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May 17, 2012

Marketing & Advertising

Don’t Let Google Do Your Bidding!

No other marketing platform has made it easier for small mom and pop shops to compete against Fortune 50 brands like Google AdWords. AdWords has helped make many contractors millionaires, but the service has also busted out more than a few too. Danger…Danger! While a number of contractors I work with still won’t acknowledge the […]
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April 20, 2011

Marketing & Advertising

Contractor Marketing Ideas: What Are Benefits?

Yesterday I talked about the difference between features and benefits. After re-reading the post, I came up with an even easier way for you to determine the difference between the two. Benefits answer the “What’s in it for me?” question every consumer has when looking for a home improvement contractor. That’s why your marketing has […]
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April 13, 2011

Marketing & Advertising

What’s Your Big Idea?

I hope you know, because it’s your company, and you better have one! Your big idea is what gives people their “aha moment”. That momentary point in time when they decide YOU are the right contractor for them. But big ideas come in the form of many things; sometimes pricing (although I hope not), sometimes […]
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March 2, 2011

Articles, Print Marketing

Classified Ads Aren’t Just For Strippers

There are contractors out there that still find value advertising locally in their classified ads, and classified advertising has transitioned well online on sites like Craigslist.org. In fact, some of the most successful contractors I know make it a point to steadily advertise their businesses on Craigslist as part of their overall marketing strategy. But […]
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March 1, 2011

Marketing & Advertising

Miracle Whip Commercial: My Quick Review

If you haven’t seen the Miracle Whip commercial where they literally tell you “We are not for everyone” in the ad, than you have missed a real treat. If this ad ran during the Super Bowl I would bet it would have beat the Darth Vader Passat hands down. Poking fun at yourself is OK… […]
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