An old expression made famous by Dean Martin, “keep those cards and letters coming,” actually has a direct application to any contractor marketing plan. There is a well know tactic in the internet business world that can be applied to other types of business rather easily. Consider a Cesar Millan, famous K-9 training expert and…
No other marketing platform has made it easier for small mom and pop shops to compete against Fortune 50 brands like Google AdWords. AdWords has helped make many contractors millionaires, but the service has also busted out more than a few too. Danger…Danger! While a number of contractors I work with still won’t acknowledge the…
Yesterday I talked about the difference between features and benefits. After re-reading the post, I came up with an even easier way for you to determine the difference between the two. Benefits answer the “What’s in it for me?” question every consumer has when looking for a home improvement contractor. That’s why your marketing has…