Ad Campaigns

Contractor Marketing Tips From Famous Dog Trainer Cesar Millan

Darren / Marketing & Advertising / Ad Campaigns, Advertising, Brand Building, Marketing & Advertising /

June 14, 2012

Product or Service Extensions Broaden Your Reach of Clients

An old expression made famous by Dean Martin, “keep those cards and letters coming,” actually has a direct application to any contractor marketing plan. There is a well know tactic in the internet business world that can be applied to other types of business rather easily.

Consider a Cesar Millan, famous K-9 training expert and star of NatGeo’s Dog Whisperer for a second. Cesar has years of experience handling different types of dogs with various problems and successfully turning these rascals into well-behaved pets. In order to reach more people and generate more revenue, he puts all of his tactics and proven tips into a book and sells it through his website. People contact him, pay for his book and receive the package while leaving behind their name, address, and email.

A couple of months go by and Cesar learns of a great grooming technique that works amazingly well with a new shampoo. What does he do? He gathers the list of email and addresses and sends out a little note to his past customers “hey, thought you might want to know about this wonderful dog shampoo and grooming technique. Drop me a line if you want more information.” What do you think happens? People buy more stuff from him because they have confidence in him based on past work.

Are you collecting addresses and emails of past clients? Do you let them know about new developments in your industry? This is a very simple method of using the success and satisfaction from past projects to land new work without the need for using expensive means of finding new clients.

Don’t Let Google Do Your Bidding!

Darren / Marketing & Advertising / account management, Ad Campaigns, automatic bidding, bid management, Contractor Marketing Online, conversions, Marketing & Advertising, Marketing and Advertising /

May 17, 2012

No other marketing platform has made it easier for small mom and pop shops to compete against Fortune 50 brands like Google AdWords. AdWords has helped make many contractors millionaires, but the service has also busted out more than a few too.

Danger…Danger!

While a number of contractors I work with still won’t acknowledge the internet, many more have taken the plunge and started promoting their businesses using Google AdWords, and many manage their own campaigns. And while Google is trying to make that easier with some changes they recently made, I still have to throw out a word of caution to many Adwords do-it-yourselfers.More

Contractor Marketing Ideas: What Are Benefits?

Darren / Marketing & Advertising / Ad Campaigns, Ad Copy, Advertising, Marketing and Advertising /

April 20, 2011

Yesterday I talked about the difference between features and benefits. After re-reading the post, I came up with an even easier way for you to determine the difference between the two. Benefits answer the “What’s in it for me?” question every consumer has when looking for a home improvement contractor.

That’s why your marketing has to be about results

A customer’s perception of each of your features is what moves them to action. When someone chooses a self-cleaning pool vacuum, the assumption is that the benefit is convenience, and the results are that they won’t have to clean their pool as much.

When you only talk about features, the customer is responsible for figuring out how it is going to either give them pleasure or remove pain. But people are lazy…or busy, or whatever, so make it easy for them by spelling it out for them, because that is the advertising they are going to be drawn to.More