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There is a process I use when I consult with contractors. I start out by asking them a few questions that really gets them thinking about how they treat their business. It works for any kind of company really, but for contractors, it really hits home. I will walk you through it and see how you answer. Ready?

Let’s start off easy…how many jobs a month do you do for each service you offer?

If you are a remodeling contractor, this answer may be one or two. If you are a plumber, it might be a couple hundred. Whatever the answer, this is the basis for the rest of our conversation.

The next question I ask is how much are those types of jobs worth to you, gross revenue. Again, the answer swings wildly. It could be $50,000 or it could be $500. But once we have that answer, and combined with our first answer, we now know how much your company is throwing off a month in gross revenue.

Now the fun part begins…

Our third and most important question is…how many MORE jobs can you add a month without adding a lot of overhead such as trucks, staff or material? If you said 1 and you are a remodeling contractor or home builder then we are in good shape. If you said one and you are an electrician, we have a problem.

Now for some math

Let’s take the average value of a client from our answer to question number two and times that by the answer to our third question. Getting too complicated? Let’s write it out.

If the average value of each client or customer is $5,000 and you can add 10 more a month, you want to add $50,000 in topline revenue to your business. Times that by 12 and you now want to add $600,000 a year to your business, a great number!

Now, what are you willing to spend to get at that $600,000?

If you don’t know or aren’t sure or have an unrealistic number in mind, then let me suggest you spend $5 and spend 50 minutes with me on a call talking about YOU!

Breaking your business is your job. Your job is to punch holes through systems and policies and practices so the customer doesn’t have to see the ugly side of running a construction company.

It doesn’t matter if you started yesterday or you are a hundred million dollar home builder, you don’t want to show your prospects your uglies, and that’s why you break things inside your organization.

And that’s why I’ve done it here, too!

Since 2005 we’ve provided construction marketing services to contractors big and small. Everything from logos and Google Adwords ads to custom websites to Yellow Pages ads and everything in between.

But construction consulting services has always been a big part of my business mix, and it is becoming a bigger and bigger. Everything from website reviews to campaign performance reviews to growth strategies and business planning has crossed my desk over the years.

It’s time for that to grow even more

Construction consulting companies are huge drivers in the knowledge economy for the obvious reason; many of you like to do your own work, you just don’t know all the in’s and out’s, but you are willing to learn.

As an agency, we’ve filled the gap pretty well, but now I am going to double-down. It’s time consulting took center stage and had a chance to spread its wings.

Why now?

For a few reasons, actually. First and foremost, I’ve seen some real shit outfits hit the street peddling everything from project apps to site builders to hiring and marketing to lead generation and bookkeeping, and you know what, at best, it’s bullshit, at worst, it’s predatory. So I want to clean up the industry I helped create and give back, and that starts with my $5 for 50 program.

The second reason is simple, you can get good enough work done just about anywhere, and good enough is enough to get you started. Once you’ve gotten to a level where you want more than good enough, that’s when we talk. For most construction companies, good enough will be just fine. But for those of you ready to really move the needle, that’s when we need to talk.

I’ve made it crazy easy to get started. I’ve rolled out my $5 for 50 minutes consulting plan for contractors where we spend 50 minutes talking about nothing but YOU! Click any of the links on this page to go to the page where I talk about the $5 for 50, or click here for more info.

It’s simple. You get 50 minutes with me on the phone, Skype, Google Hangouts or in person (if you are local) to talk about YOU for $5. Part consulting, part agency, all construction marketing services. I’ve bundled everything into a simple, $5 initial call.

Why choose the $5 for 50?

Who do you talk to about your business? Where do you go for ideas? Who knows what you are going through in your daily business life?

• Your spouse?
• The kids?
• The guys down at the supply house?
• Your agency?
• The high school kid who does your social media on weekends?

“The reason I made it as far as I have this year is that those conversations worked. It got me moving in the right direction. Darren is great for anyone who never had a person with real knowledge about construction marketing to speak to. I know from experience, it opened my eyes to a whole world of “good stuff.” We talked about things I didn’t expect.”

Christopher Ciongoli
Christopher Ciongoli, Inc.

That’s the entire point to my $5 for 50 initial construction marketing consulting program. It is much more than just construction marketing services and consulting. It is time spent with me to get you on track, keep you on track and get the needle moving in the right direction. If you have a team, even better.

That way, the time we spend together can be filtered down into your organization so that you can get them motivated and working towards the same goal…your business success.

Everyone should have someone they can turn to when the going gets tough, or even when they just need some advice on how to make changes to their website or ad copy. That’s a construction marketing service you’d pay for and that’s where having a construction marketing consultant comes in handy.

Sure, you can go to an agency to get an ad done, you can go to an SEO company to try and get you on the first page of Google. You can hire a company to design your logo and you’ve probably already done your website. But working together, you get to get results like Shawn from Freedom Builders did.

“Overall, I consider the services Darren Slaughter has done for me and my company Freedom Builders & Remodelers money well spent. I highly recommend the helpful insights Darren has to offer and look forward to much more. Thanks, Darren!”

Shawn Warren
Freedom Builders & Remodelers

I’ve spent 25 years offering contractors comprehensive construction marketing services and I’ve seen every conceivable obstacle about 5 times, a just this year! You aren’t getting a social media guru or a website designer, you can get those anywhere. You are getting access to the 20-plus years worth of construction management and marketing knowledge I have locked away in my head that help contractors like you from the United States, the U.K., Canada and as far away as Australia.

What’s that mean for you?

Once you realize you can’t do it all yourself, that’s when we need to talk. I’ve worked with many contractors who spent years on the brink of success, just trying to get to that next project who have turned their businesses around once they realized they can’t do it all, or they just needed someone to talk to.

I’ve helped companies make smart decisions and I’ve watched contractors spend $50,000 on a new pickup only to put a $25 magnetic sign on the door. That’s not a good idea by the way. Here’s what Bob had to say:

“Darren & his team are the real deal…period. In fact, once a couple of our bigger projects get rolling here soon I will gladly be writing another check with Darren Slaughter’s name on it.”

Bob Benhardt
Benhardt Construction & Remodeling

The point I am making is this, your business grows or slows based on the decisions you make. Wouldn’t it be nice to know the road you are thinking of going down is the right road…Before you go down it? That same road has been taken by 20 other people this year, and I’ve talked them through it.

We can do it with you, we can do it for you, but it needs to get done!

Every contractor I know would benefit from the time we spend together. You’ve spent a lot of money on tools, websites, and marketing…when is the last time you spent anything on the space between your ears? Think of it as selfish time just for you. The $5 for 50 Construction Marketing Consult. It’s the construction marketing services plan that does nothing but talks about YOU.

3 Reasons why you should invest in the $5 for 50 consult:

• You gain industry insight from someone who has been in the construction marketing trenches both online and off, for 20-plus years.
• You have a valuable partner you get to use to help you develop new business ideas, strategies, and solutions to your everyday business issues.
• You are investing in the bottom line of your business. The growth engine that makes sure you are around next week, next month and next year…and many years to come

The $5 for 50 is an initial consultation. I also offer two levels of consulting services as well, but we will get into that later. Right now, just take the 50 minutes to talk about YOU. Kevin did:

“Darren, you are still my only paid advertising and this has worked better at keeping me on the top of the search engines than anything else I have tried. The thing I like most is how everything you do goes on my sites and social media to help brand me and not some 3rd party site.”

Kevin Shroyer
PrimeSpec Consulting

Ready to get started with a REAL construction marketing that grows as you grow? Let’s get going! Click here for details.