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Chasing the Wrong Game

I was reading a few articles today and came across one titled ‘Business Blogging. How to Go Viral.’

That is absolutely the wrong metric to shoot for. It doesn’t matter if you are a plumber trying to get $69 drain cleaning jobs or a major remodeler looking to talk to people who want hundred thousand dollar additions, you should look to speak to one person; your best client or customer.

Not a hundred thousand people who have no interest in what you are selling. This is why marketing is broken for so many contractors, because they are being told the wrong things about marketing online.

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