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Consistency Overcomes Resistance

I have a hundred plus videos on YouTube. I should have over two hundred. I got a few emails from yesterday’s post on why I am going to do more posts this way, and one of them said that I posted more consistently when I typed my posts.

And that is true….

There are a couple of reasons for that. One is time, and having less and less of it with clients and dealing with a divorce and trying to raise a little girl.

But all that is past now…well, except for raising my little girl. But as I try to teach you, the best lessons to learn are the ones you don’t have to pay for by learning from someone else’s mistakes.

So here’s the lesson…

Be consistent in all of your dealings with the public. Advertising, marketing, dress, attitude, branding. Whatever you want to call it, you wear down the prospects reasons for saying no with a consistent message in the marketplace. So make sure no matter what is blowing up at home, at the shop or in the showroom…you maintain.

Maintaining is the new marketing

Shot gunning a sporadic marketing message that is inconsistent is like driving down the highway, writing your phone number on hundred-dollar bills, tossing them out the window and hoping someone calls you.

Being consistent helps you brand your company against your competition. It keeps your name at the top of people’s minds when they are ready to buy, and pushes your shitty competitors who market themselves with menu ads and once every six month spots in the Penny Pincher aside.

I know it’s hard….Goddamn I know it’s hard, but that is what you pay me for…wait, you aren’t paying me, but you know what I mean. Learn from me and my summer, and be consistent!

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8 responses to “Consistency Overcomes Resistance”

  1. Chris Avatar

    Thank you Darren.

    1. Darren Avatar

      You are welcome Chris!

  2. Christian Spoerl Avatar
    Christian Spoerl

    Winning !

    1. Darren Avatar


  3. John Buell Avatar
    John Buell

    “So make sure no matter what is blowing up at home, at the shop or in the showroom…you maintain.”

    Wow! Thank you…I needed that!

    1. Darren Avatar

      You are welcome John! Thank you!

  4. Gabriel Avatar

    I think you are right… but marketing is a tricky business. especially on a budget.
    What is a fair rate of return for any marketing item.? what %?

    1. Darren Avatar

      That really is a tough question. It comes down to how much of an ROI you want. 100%, 200% then go from there.