This video talks about your ability to use Google against itself by bidding on partial keywords that would normally cost you many dollars per click. Check it out and let me know what you think in the comments below. By the way, you will be much better served if you pop out the video and watch it in full screen.
Darren
I’ve spent 20 years helping construction companies market their businesses. My core focus is copywriting and content marketing that sells, without sounding salesy.