The cost of doing business today is rising. Leads, websites, tools, training, staffing…they are all going up. When you are faced with a company in your marketplace who steadily beats you on price, they are usually overcoming some other shortfall.
A lot of times, that shortfall is experience. So guy or girl who is just starting their business can compete against you because you have a higher nut to hit month after month. So, instead of getting pissed off and dropping your prices too, it’s time to change your marketing and focus on the topic in the video.
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