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  1. Lawrence Winterburn
    February 21, 2011 @ 10:08 am

    Careful throwing Yellow Pages name around… they are a dead issue. Telling people to buy that is punishing them financially for no good reason! IMHO

    L

    • Darren
      February 21, 2011 @ 4:17 pm

      Hi Lawrence,

      Thanks for stopping by! For many verticals I would agree. But I know too many contractors with homes on the beach from the advertising they have done in YP.

  2. Lawrence Winterburn
    February 21, 2011 @ 4:27 pm

    Darren– Years ago that was true… in the last few years that river has dwindled to a stagnant puddle. My site likely gets 10x the traffic the Yellow Pages gets presently. Look it up on Alexa–their main demographic is Single Women… over 55 without a college education. Nobody prosperous uses Yellow Pages in 2011.

    L

    • Darren
      February 21, 2011 @ 4:46 pm

      For what you do (pergolas), I wouldn’t disagree at all. But open your YP and look at the guys with the double-trucks in Plumbing, HVAC, Heating, Electricians, Landscaping, etc. They wouldn’t be spending upwards of $7k-$10k a month if it didn’t work. It is all about the ad. But again, for what you do, you are better off doing what you are doing. Besides, it shows better online for sure. For example, I know that last year (nationally) the following is true:

      That 6 million people bought some type of fencing. And that 32% found their contractor online while 31% found them in the books and another 12% responded to direct mail offers. Again, these are national, your mileage may vary. What I also know, is that less than 4% used TV, radio or magazines combined to make their purchase. So, for pergolas, you are better off online, for fencing, there is still some value in the books (again, we would have to look at your market specifically), but overall, you are on the right path!

  3. Lawrence Winterburn
    February 21, 2011 @ 4:28 pm

    previous comment… 10 times the traffic they get for decks and fences. (correction).

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    November 2, 2012 @ 3:16 pm

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