Yesterday I talked about why I thought blogging was a good idea for contractors and why having a blog will help bring traffic to your main site, which should hopefully convert into new business.
Today I am going to talk about not blogging. I imagine there are many of you reading this that have no desire to crack open a laptop in the middle of the day to crank out a post on a new epoxy you came across and why it is the best thing you have ever used.
To that I say Amen!
Blogging is not the end all be all to online marketing. It is a tool in your marketing tool belt that when used properly, helps you convert the traffic you get on your site into prospects. But you have no interest (or time) to blog and to that I say good for you. I say that because at least you know what you DON’T want to do. Now we are going to talk about what you are going to do.
Do what you know!
Pretty simple right? If you know direct mail, be the best damn direct mail marketer you can be. If you know PPC or how to create compelling ads in the YP, then go in peace and generate new business that way.
My point is, you don’t have to follow the pack and drink the Kool-Aide just because the guy in front of you drank it. You can say to hell with it and just go about marketing your business the old-fashioned way.
But pay attention to what I didn’t say too
If you have paid attention through these two posts, you will notice I never said do nothing. I want you to either be the best painter-blogger or remodeler-direct mailer or plumber-YP guy out there. Because doing nothing in this economy is the fastest way to going out of business. So start doing SOMETHING today!
Photo Credit: Antigone78