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  1. Elle
    March 2, 2011 @ 8:51 pm

    Another awesome post. I’ve been considering trying to figure out a resourceful tutorial ti assist in teaching the customers things they can do for small home improvement around the house.

    • Darren
      March 2, 2011 @ 11:37 pm

      Thanks Lauren!

      Great talking to you guys tonight!

  2. Rob
    March 16, 2011 @ 9:25 am

    I am not sure that this model translates to a contractor. It is not just the cost of the hotel room and donuts. That’s a little misleading.

    There is a ton of prep time. You just don’t rent a room, buy donuts and boom have a demo. You need a plan, schedule, invitations made and sent, RSVP’s organized and managed, materials to complete the demo, setup and clean up, the list goes on. It would cost, in time and materials, several thousand dollars to pull of one demo.

    I don’t know about most of us, but I don’t have a thousand dollars to waste on a slim chance that I would get a “bigger” job. My dollars and hours would be better spent on other marketing strategies, with a better, and proven, ROI.

    • Darren
      March 16, 2011 @ 5:00 pm

      Hey Rob,

      Thanks for stopping by and commenting. You are right, it doesn’t work for all, but is a cheap way (compared to other opportunities) to speak to people who you have already done business with (since this approach would get the best results from former clients or customers) and who might be in the market. Remember, you don’t need a packed house, just a few people who are hyper-motivated could be enough.