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2 Comments

  1. Benhardt_Constr
    October 3, 2013 @ 7:31 pm

    Darren,
    Why did specifically say to leave the company name out of the headline? Or did I misinterpret your intention of that?

    • Darren
      October 3, 2013 @ 9:53 pm

      Because unless your brand is well known, use the headline to sell the features and benefits of the offer.