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  1. David Moore
    August 3, 2010 @ 2:35 am

    Darren, I agree with the repetition theme. So many small biz out try the one and done, spray and pray, and many others destined to fail. Fact is, they set themselves up to fail. Most campaigns never have any chance to succeed. Like you said, if they DO land a client, they need to try that luck on the lottery.

    My only point of difference, which really isn’t a disagreement, is that I think they CAN change the ad without changing the message.

    • Darren
      August 3, 2010 @ 2:42 am

      I agree they can change the message, I just think it happens too soon…more times than not. Thanks for stopping by David!