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  1. Roger (FloorElf)
    September 25, 2010 @ 9:48 am

    Excellent, Excellent, Excellent! Without failure you can never know what doesn’t work. I am of the opinion that knowing what doesn’t work is just as useful, at times even more so, than knowing what does.

    Knowing what absolutely works, in marketing my company anyway, would be limiting to me. I believe it would lock me into a process that I would never change and my growth would be limited. Knowing what does not work, however, leaves open the need to constantly expand and come up with fresh ideas. If it doesn’t work, well, I’ve simply added another bit of knowledge to my arsenal.

    • Darren
      September 25, 2010 @ 1:22 pm

      Thanks Roger for stopping by on a Saturday! It just makes sense right? Have a good weekend!