Contractors, I Got Your Number!

Contractors have taken a play out of the old Yellow Pages days in terms of phone numbers. In the Yellow Pages, it was cool to list 10 different numbers in 10 different areas serviced because it made you look like you were more local.

Today, contractors have taken that approach with everything from their business cards to their truck wraps to their website, when all Mrs. Jones wants is the one you’re going to answer! Point is, don’t make getting in touch with you complicated. Make it as easy as possible.

There is a correlation between how easy it is to reach you and how often your phone rings, I promise. So adopt a one number philosophy for everything but the Yellow Pages where it still serves to look local.