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  1. Alicia
    September 15, 2010 @ 2:43 pm

    For sure, Darren, it is a bit creepy. Personally, I am not sure I would be too eager to do business with a contractor that sent me an unsolicited, upfront before-and-after of my home – first, it’s sort of an affront, as if to say, what you have now is clearly not good enough. Second, it’s a bit stalker-esque.

    On the flip-side, I can imagine there would be a lot of people who won’t put as much thought into this as we are doing now, and are easily pleased by the target marketing. Can’t you just hear the response now? “Honey, look at this! We should do something about our front lawn!”

    • Darren
      September 15, 2010 @ 2:54 pm

      Maybe if the ad didn’t make me feel bad about myself. Like, instead of the before and after they just sent me the after, I wouldn’t be so upset. But I think having kids you automatically assume some knucklehead stood outside your house and took a picture. Then it would be up to the contractor to tell the home owner exactly how the picture came about. To me, even in the best scenario, its too much work!

      Thanks for stopping by Alicia!

  2. VBLord
    September 4, 2012 @ 6:26 pm

    It’s not creepy. It’s personalized. I applaud them. Guess us East Coasters just understand the next step, or maybe its because as a woman who has been marketed feminine products on TV for decades I understand there a few boundaries and certainly this isn’t one of them. Get over yourself. Your house is in the neighborhood, you might as well see it as the neighbors have to put up with it too.