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3 Comments

  1. John Buell
    May 29, 2012 @ 9:20 am

    Good call Darren! I gave FB a shot for a few months to check it out…advertising to zip codes within a 50-mile radius. I set the limit at about $30 per month. The fee hovered very close to the limit each month. What if I had set it at $2K? FB charges came out of my account a few dollars at a time, a few times a week. Who the HELL does that?? I received “likes” from Botswana, the UK and other countries I don’t ever plan on visiting, but nothing local and no business contacts. For me, FB advertising is a waste of time and money.

  2. Heidi Nyline
    May 29, 2012 @ 10:37 am

    I agree too. I did exactly what John and tried it out. Here is my problem with advertising on Facebook – you do not have a consumer ready to buy. You have a social consumer that is clicking on all the things that catch their eye and look interesting. Sure, they might “Like” you but that doesn’t mean they are going to buy from you.

    I think Facebook is a great place to stay engaged with your existing customer base and I use Facebook to build referrals within my Likes and their friends. But when it comes to spending advertising dollars, it goes to directly to where I am targeting ready to buy shoppers – i.e. Google Ads.

  3. Mike Choquet
    June 4, 2012 @ 1:52 pm

    Any advertising the last couple years has been a big waste of money. Google, newspapers and radio just sucks my bank account dry. And My Free Estimates.com actualy stole money by sending me bathroom remodels 2 hours away when I install windows and woudn’t refund the money. Home shows are the only way to get to customers for me.