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4 Comments

  1. Chris Spoerl
    November 3, 2010 @ 8:11 pm

    Dareen, this is a great example on how loss leaders can affect your bottom line. It’s OK to ” fire ” clients.

    • Darren
      November 4, 2010 @ 7:23 am

      Thanks Chris!

  2. Sylvia L.
    November 4, 2010 @ 10:47 pm

    Darren, found this very interesting. I’m not a contractor, but a tailor and have discovered that the same applies to some of my clients.
    No more crappy little jobs that waste *my* time and *their* money!
    Aahh! It feels so good to not take that stuff on!

    • Darren
      November 4, 2010 @ 10:54 pm

      Sylvia,

      Thank you very much for stopping by. You are in a unique situation where you get to play on people’s emotions and feelings about the most important thing to them…themselves. I can see it now; well Mrs. Jones, I can make you look like shit for $25, good for $50 and Angelina Jolie for $100. Actually, that seems like a pretty easy sale to me! 😉

      Anyway, you are right, in a down economy, when the ability to scale doesn’t fit the business model at the time, the ONLY way to increase revenue is to either raise prices (very tough to do) or get better clients!