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Darren Slaughter

Goodbye Facebook…Hello Google+

facebook for contractorsSo, its official…Just look right over there to the right, there is no “like” box or friend me up or anything at all to do with Facebook. What is there are the two places I plan to continue to spend a lot of time…

Google+ and Twitter

Twitter because its, well, Twitter and I use it all the time. And Google+ because that is going to be WHERE real connections get made in the future.

LinkedIn…that’s where relationships go to die. Facebook, I can’t cash a “like”. And most of all, the biggest reason I am migrating over to Google+…

As discussed in this article by Danny Sullivan:

“Google+ As Google’s New Ballot Box

This leads to the importance of Google+. If people are voting in a new social way, but Google can’t see those votes, then Google needs a way for people to vote socially that it can count.

That voting system is Google+. People vote via Google+ either by sharing links through the network or by using Google +1 buttons within Google’s search results and on publisher web sites. In fact, when the Google +1 button was launched ahead of the Google+ social network, Google explicitly stressed this was a new way of helping it improve its search results.”

And that is why I am leaving Facebook for good and throwing in with Google+

What’s that ? No one is using Google+?

Well, in this article on Wordtracker:

“Google has such a vast web of properties that for most people, it probably already knows a hell of a lot. People may not be on Google+ but a lot of people have Google accounts, so the company can monitor what they’re searching for, which sites they like and how they behave on line.”


“59% of the world’s cell phones run on Android. As anyone at Nokia will tell you, being dominant in the mobile space won’t last forever, but Android is open source. It is by definition more versatile than Nokia ever could be. For the medium term at any rate, the smart money goes on Android dominating mobile.

So Google is dominant in the mobile space. And global mobile traffic is doubling year on year. Chrome is the most popular browser. We’re spending more of our time on Google’s properties. And Google, let’s remember, doesn’t play nice. And I’ll say this again, they want you on Plus.”

Finally, as Facebook continues to try and figure out ways to sell me advertising, Google+ is going to help me spread the word of the gospel for free…all I have to do is hustle.

How about you?

Darren has worked with contractors for over 20 years. He is a member of the Construction Marketing Association and has been profiled in NARI, NAHB, Mike Rowe Works and Meet The Pro while consulting with many contractors and companies such as BuildZoom and Houzz.

10 comment on “Goodbye Facebook…Hello Google+

  • Clayton Pritchard
    June 11, 2012 | 9:27 am

    That’s great to hear, Darren! Welcome to the Google+ community! 🙂

    • Darren
      June 11, 2012 | 9:41 am

      Thanks Clayton!

      By the way people, this is a perfect example of blog commenting for SEO and marketing by Clayton, and he is still in school. Someone has been studying! Good job Clayton.

  • Randy Patton
    June 11, 2012 | 10:58 am

    Great advice Darren!
    This is exactly WHY I have been using Google+ since it showed up. I still use Facebook because most contractors are there.

  • Tess Wittler
    June 11, 2012 | 2:35 pm

    Totally agree with you, Darren, although I am not ready to give up my Facebook page (just yet). Thanks for the great insight!

    • Darren
      June 11, 2012 | 2:38 pm

      Welcome Tess! Thanks for stopping by!

  • Craig Wilson
    June 12, 2012 | 7:43 am

    I will be watching closely to see how this works out. I’ve been on Google + for awhile but frankly haven’t done much of anything with it. It’s not unusual to go days without ever checking it. Looking to learn from your experience.

    • Darren
      June 12, 2012 | 8:01 am

      Hi Craig,

      Thanks for stopping by and commenting. Well, I think just for the open platform, it has to perform better than the walled garden Facebook and even Twitter have. Not to mention the ability Google has of matching buyers and sellers together.

  • JW
    June 13, 2012 | 11:16 am

    I’m with Craig. I’m keeping my eye on Google+. It’s intriguing. I hope it gives as much of a platform to engage as Twitter and FB down the road.

  • Bob Benhardt
    May 6, 2014 | 9:09 am

    I am right there alongside you.

    I think Google Plus is amazing. Fantastic connections – heck that is how we ‘met’ – and so much information in one place!

    • Darren
      May 6, 2014 | 9:36 am

      Yeah…remember this Bob…the platforms don’t matter. They are going to come and go, the process behind “being social” won’t.

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