If you have decided that you want to blog to improve your construction marketing, here are some questions to consider before you take the plunge.
Why do you want to blog?
Determine what the objective of your blog is before you start. What has to happen before you will feel that your blog is a success? Set reasonable expectations, to begin with. Your goals can be updated over time.
Who is your target audience?
If you want to blog, you should have a group of people in mind who need to hear what you have to say. Consider how you will reach out to them. The “if you build it they will come” theory does not work in the blogosphere.
Why would someone want to read your blog?
What are you going to offer that is unique compared to the millions of blogs that already exist? If you are sharing knowledge, personality, encouragement, or any other message, you will also need to do something to set yourself apart.
Can you write?
This seems like a trivial question, but the ability to think of a unique idea or even talk about it with a group of people is completely different from putting thoughts down in writing. Have you ever heard someone say, “Words can’t describe it”? Yes, they can. That’s what words do. Are you a skilled enough writer to convert your ideas to written word? If you don’t want more comments on your grammatical errors than your topic, complete a realistic evaluation of your writing skills before you start your blog.
Do you have web design skill?
How you choose to set up your blog will depend on your technical skill and your budget. You probably do not have the cash for a professionally developed website. Research the various web hosting options available and determine which one has the user-friendly features that you require.
Are you ready to promote yourself?
In order to drive traffic to your blog, you will need to be active in online arenas besides your own website. Be prepared to have social media profiles related to your blog to increase your readership and share links to new posts. Are you willing to provide other blogs with guest posts and comment regularly? Your work on your blog will include more than writing an article when the mood strikes.