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  1. Chris Spoerl
    February 14, 2011 @ 9:41 am

    Darren,this is one of your best blog posts. In essence, it is the blueprints to the Death Star. Contractors listen up. Build your marketing plan around this article, even better work with Darren to help you maximize your ad dollars. Very good article. Kudos.

    • Darren
      February 14, 2011 @ 4:16 pm

      Thanks Chris, happy to help!

  2. Antoine Loup
    February 7, 2012 @ 10:14 am


    Good overall blueprint, but no mention of telemarketing? What about e-mail? I also think you might want to break up internet into pay-per-click / impression and standard website / seo practices, etc. Just a thought as they are two totally different sections with very different costs and structures.

    Any plans on discussing trade shows or even networking (event marketing) like local associations and trade groups?

    Just my two cents, but thanks for the post.


    • Darren
      February 7, 2012 @ 10:19 am

      Hello Antoine,

      Thanks for the comments and stopping by. Good points, hit the search bar for the stuff you asked for, you should find some good stuff.