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Marketing Tip: Don’t Lose Out to Apathy

Doing anything to your home is a major step at a process to follow. Sometimes Mrs. Jones takes longer than we want her to to decide. just because we have given up on the lead, doesn’t mean Mrs. Jones is ready to buy. Don’t let your prospect’s apathy deter you from following up with her until you get either a “yes” or a “no”. That is the only time you stop following up on leads.

I want you to go back and dust off all of last year’s leads that didn’t close and now I want you to follow up. Because unless you know for sure they went ahead with the project they may of put it on the shelf for a while and now would be a great time for you to reignite that fire in Mrs. Jones and get her to close. I promise you you will get some kind of business out of it.

7 responses to “Marketing Tip: Don’t Lose Out to Apathy”

  1. Alan Jackson Avatar
    Alan Jackson


    Just had this experience recently with a customer from last spring, and I agree!
    They still remember you, and they did not forget your service or price. They just were not ready at that time no matter what you said or offered.
    No matter how ready they thought they were at that moment in time they just had to “Think about it” for a while. That phone call and revisit to clients house was worth $4300.00 last week.

    1. Darren Avatar

      Awesome Alan! Good for you! There is gold in that haystack of old leads!

  2. Bridget Willard Avatar
    Bridget Willard

    I was just talking about this with my friend Kevin Sarno of Jordan Roof LA yesterday.
    I’m going to email him this post.

  3. Frank Manzare Avatar
    Frank Manzare

    it’s a numbers game but you have to have a plan to be sucessful. It won’t happen by accident. The problem with the average contractor is they have no set plan

    1. Darren Avatar

      Can’t argue with that logic. Thanks for stopping by Frank!

    2. Frank Manzare Avatar
      Frank Manzare

      I’ll tell you a short funny story that really pertains to selling & life in general

      Back in the 80’s when Mike Tyson was unifying the heavy weight titles. Some may remember his fights seldom lasted longer than a few minutes in the first round. After one of those fights that ended quickley Larry Merchant (sp) the HBO fight commentator asked Mike what happened? Your opponent said he had a plan and he was going to get you to fight his fight. Tyson simple said…They all have a plan till the get hit. more profound words have never been spoken. Have a good day

      1. Darren Avatar

        Thats funny! Thanks for sharing Frank. They all have a plan til they get hit. Damn right!