Marketing Tip: Don’t Lose Out to Apathy

Doing anything to your home is a major step at a process to follow. Sometimes Mrs. Jones takes longer than we want her to to decide. just because we have given up on the lead, doesn’t mean Mrs. Jones is ready to buy. Don’t let your prospect’s apathy deter you from following up with her until you get either a “yes” or a “no”. That is the only time you stop following up on leads.

I want you to go back and dust off all of last year’s leads that didn’t close and now I want you to follow up. Because unless you know for sure they went ahead with the project they may of put it on the shelf for a while and now would be a great time for you to reignite that fire in Mrs. Jones and get her to close. I promise you you will get some kind of business out of it.