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4 Comments

  1. Chris Spoerl
    December 22, 2010 @ 10:29 am

    Excellent article. ” So you lower your prices, and the next thing you know you are working for nothing…or not working at all. “. Be reasonable with your prices, build relationships, and financial opportunies will arise !

  2. Elle P
    February 17, 2011 @ 8:34 pm

    Great points.

    I think the hardest part of the marketing and business promotion is figuring out creative ways to upsell with discounts instead of low-balling your profit line with them to get customers.

    My case in point: Everyone wants a discount, if they can get one. But if they really want something, or are convinced of its value, they will invest in it regardless. Take Apple’s products, for instance. No matter how bad the economy gets, no matter how much money the company’s products take out of consumer pockets, the company almost never discounts. Even their affiliate systems only get about 1% of the sales they help generate.

    Yet, at the end of the day, everyone is willing to spend their whole paycheck (so it seems) for an Apple

  3. Tommy
    February 23, 2011 @ 4:43 pm

    Some examples of how this would work for a contractor would be great. I can see giving the customer one of two small things, but the point you made in the article comes into play.

    Working and not making money is useless, and the number one reason why contractors go out of business.

    • Darren
      February 23, 2011 @ 7:06 pm

      Hi Tommy,

      Thanks for stopping by. This is where you the contractor have to be creative and fiscally responsible too. Let’s say a plumber has a two-room and and hall special for $1499. He could upsell (do you want to add a third room for just $199 more) or cross sell (Do you want us to do the exterior too for just another $3500). That’s McDonald’s selling.