Why You Need to Advertise or Why You Can’t Rely Only on Referrals Forever

I’ve never met a contractor who could sustain their business over the long-term based on referrals alone. Inevitably, a down market comes, the phone stops ringing and suddenly, they are scrambling. Keeping your ad budget in place even when the phone is ringing off the hook gives you two advantages; it allows you to pick your work today, while building a bank of future projects down the road.