Quick Tips for Contractors #5 – Be Maxwell Smart

Since I have had some longer than usual posts this week, I thought I would end the week with a Quick Tip for Contractors post. Hope you like, and have a great weekend!

Good old Max was a bumbling knucklehead, but he always knew who was doing what around him. With that in mind, I want you to start collecting all the competitive material you can get your hands on. Sales material like ads, brochures, websites printouts, YP ads, newspaper ads, flyers, door hangers, radio spots, television spots…you get the idea. I want you to find everything you can find from your competitors and then compare it to your own stuff. If you don’t have any of your own stuff, now is a good time to create a swipe file.

Make changes where necessary, but not the kind where you fall in line with what everyone else is doing. I want you to make changes that are bold and stand out from your competition!