When I mention to a contractor that he needs to do more marketing many freak out and have a heart attack. Running a business is tough enough without the extra headache of putting together an advertising program. But it doesn’t have to be that way. Taking the time to incorporate a couple of small things into a marketing plan can bring huge results, especially during the current economic downturn.
Marketing ideas are right in front of you!
Most contractors overlook the value of their work truck as a marketing tool. Placing your company phone number on the sides and back of your vehicle can be a great way to let people know about your business for less than $200. When the truck is parked at a job site, neighbors can see who is doing the work. On weekends, when business is slow, the truck can be parked close to a busy intersection or other high traffic area and double as a rolling advertisement.
Door hangers can be a great way to boost business. Anytime a job is performed in a residential neighborhood, door hangers should be placed on as many doors as possible. Having a simple message such as “We were working in your neighborhood today, is there something we can help you with?” is a great way to promote your business without being too salesy. As a matter of fact, this gives potential clients your contact information as well as a conversation starter for the neighbor that actually had the work performed. Now, your new prospect has your door hanger, a solid reference from the client you just serviced, and physical proof that you are able to do what you say you can do…a job well done.
Just like learning your craft, it takes time and effort to build a business. Following a few simple strategies, consistently, will pay off in the long run.