Don’t Let Google Do Your Bidding!

No other marketing platform has made it easier for small mom and pop shops to compete against Fortune 50 brands like Google AdWords. AdWords has helped make many contractors millionaires, but the service has also busted out more than a few too.

Danger…Danger!

While a number of contractors I work with still won’t acknowledge the internet, many more have taken the plunge and started promoting their businesses using Google AdWords, and many manage their own campaigns. And while Google is trying to make that easier with some changes they recently made, I still have to throw out a word of caution to many Adwords do-it-yourselfers.More