While you are growing you have to use your small size to your advantage. The larger players in your market are all screwing up. Every day they piss off a client or customer. They can’t help it, they just do. Sure they would like to make everyone happy, but too many people inside an organization that are exposed to the customer tend to dilute the experience (at best) for the customer.
Serving the customer – This has been the foundation to a solid business approach since the dawn of time. There have been examples of solid customer service that go beyond the everyday care and feeding of clients. Companies like Zappos, Southwest Airlines and Trader Joe’s have set themselves apart making people feel good about doing business with them.
So what are you doing to make people love you?
If you are getting by with low prices and showing up on time then you are only scratching the surface. There are a million things you can do to turn the customer experience on its ass. And no amount of help from me or any other person can do it for you, and do you know why?More