Contractors are constantly being asked for references and proof of their work. New clients want to make sure that the contractor can do what they say they can do in all of their marketing materials before agreeing to a binding contract. Thanks to the different photo sites that are available, showing prospects before and after images has gotten a little easier.
Increasingly, contractors have realized that having a website is not enough to bring in new business. People have access to multiple sources of information such as friends, television, radio, printed material and the web. In order to catch your prospect’s attention and convert them into buyers, contractors need to continuously provide fresh information. This can come in the way of a blog or website, videos on YouTube and the classic “before and after” pictures from a photo sharing site.More